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It's, like, I don't want to be responsible for it. I want to be known for what we love to do, what we're passionate about, and if that brings our town up in the midst of that, good. "I think if you start thinking, 'If we screw up, we're going to screw up Waco,' " said Chip. There's pressure to be perfect, and a feeling that so many in the community are counting on them, too. There have also been acts of vandalism on their personal property. There have been other trials: In June, a trespasser shot and killed two goats on the Magnolia property. "All of a sudden, we were just going back and forth, and you just see people driving by and going, 'There's Chip and Jo.' They only know us on the show, so the fact that so many people were getting this as their first impression of the 'real' Chip and Jo was not good," said Joanna. Joanna shared with Texas Monthly the moment she realized just how much exposure the show had given her and Chip: The family was on a trip to Fargo, North Dakota, when the couple had an argument in a parking lot. Unfortunately, it's now difficult for her to go there with her four kids: The crowd that results from the up to 35,000 people who visit the retail hub each week isn't conducive to downtime for the Fixer Upper hosts.Īs much as people are flocking to Waco, they're fixing even more attention and admiration on the couple that started the town's mini-renaissance. Joanna, especially, wanted a gathering place where families including her own could hang out. Magnolia Market at the Silos opened last October. Three years ago, Chip and Joanna had a vision to make the town's abandoned cotton silos, once considered an eyesore by many in the community, the "epicenter" of their retail operations. "This is going to be the town that could." I feel like Waco in twenty or thirty years-we're going to look back and this isn't going to be the same town," said Joanna. "For anybody to be great one day they're going to have to go through these trials, and it's how you deal with it and how you overcome those trials.
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"When you've been beaten down as long as this beautiful town has gets almost to where you become a defeated kind of culture," said Chip. Waco has had more than its fair share of bad publicity: most notably, the federal siege of a religious cult compound in 1993 that resulted in the death of 82 people, and last year, a biker gang shootout that left nine people dead. "And I remember we both had a conversation like, 'Why don't we make an impact on this place?' It's like, we know that this town is great, and we know that there are wonderful elements about this town, but for whatever reason, locals were the only ones who knew about it."
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"I mean, let's don't fool around and wake up at fifty and regret that we stayed here if we didn't choose to stay," Chip told the magazine. There was a time when Chip and Joanna, both locals to the area, talked about leaving town for a bigger city, like Austin or Houston, according to Texas Monthly.
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Waco, chock-full of abandoned homes, turned out to be the third star of the show: "It's the perfect place to be flipping homes, because there were so many horribly decrepit homes that you couldn't live in," said Neff. I was just really impressed by the fact that they were so in love with the town and so dedicated to it-and so dedicated to making a more beautiful place to live in." "When you hear 'Waco,' you don't think about that. "I never thought of Waco as a place where amazing interior design and renovation would be happening," Neff recalled. Today the Gaineses have a mini-empire of home products (including paint colors, wallpaper, and a furniture line) and 400 employees.įor those wondering how HGTV found the talented pair in the first place, production company exec Katie Neff told Texas Monthly she came across a blog post on Joanna in 2011, when the network was looking "programs that showed the renovation of entire homes, not just rooms." Flash-forward to the season-three finale, last March, and that audience has grown to five million. The couple spent nearly 10 years growing that business and flipping houses before the first episode of Fixer Upper aired on with 1.9 million viewers. Joanna learned to decorate, and soon opened a retail store named Magnolia Market, as fans all know. Early in their marriage, the couple lived in the houses they flipped, the story reveals.